The NRF 16 Recap – what you missed if you couldn’t attend:
Now that we’re back from the incredible National Retail Federation show in New York, we’d like to share some of the best booths, events, and products coming out for retail stores this year.
The show itself was packed and full of non-stop activity, with the events after the show providing entertainment and things to do for those of us visiting out of town. We particularly enjoyed the American Express lounge, which was a great place to mingle, enjoy great food, great drinks, and a great atmosphere.
The Top 5 Booths That You Needed to See at the Big Show –
- IBM: This giant of retail had a huge booth well-staffed with folks ready to help you learn how to keep your pricing competitive along with information to better equip you with specific topics within retail. They also had subject experts in specific topics that you could book time with, allowing attendees to drill down in detail on highly relevant information applicable to your industry.
- Cisco: Their booth was packed with analytics your company could use to take your customer’s retail experience to the next level. Learn about shopping preferences and behaviors, how you could increase conversions, and provide customers with tailored experiences within your store. The level of detail you can find within your store was impressive, and we were impressed with all of the information available at their booth.
- Toshiba: Another big, impressive booth was Toshiba’s. Looking for advancements in POS and mobility for your store? They had the booth to check out. The advancement of the Internet of Things and the increasing expectations of customers for a seamless experience moving from mobile to in-store interactions means that your business needs to step up their technological abilities. Toshiba was one booth offering to help you do just that.
- Microsoft: When you’re looking at large scale enterprise solutions, Microsoft is at the top of the list. With numerous options for improving the experience your customers have within your store, their booth was a delight of technology and a glimpse at what the future holds.
- SAS: If you’re looking for more data about your customers and what they’re doing in your store, this booth had the solutions for you. They showcased ways to better use beacons, innovative location technology, and other types of digital creativity to ensure customers had local and personalized experiences within stores. Predictive analytics can reach new levels in the upcoming years, and SAS is one of the forerunners in making that happen.
Top 3 Sessions You Should Have Attended:
- Hospitality’s Secrets to Success: This keynote was packed with information on ensuring that your business provides everything the customer is looking for from their first touchpoint with your company to the end. There’s a myriad of ways your company can work to keep customers loyal, and the entire keynote was packed with gems and insights into doing so. Lessons to take away from this keynote included ensuring that the privacy of your customers is protected, hotel vs food and the differences in strategy, and ways to serve the ‘inbetween’ generation between millennials and baby boomers.
- Focus on the Customer: How UK Supermarkets Innovate and Succeed in a Competitive Market: Compared to the US, European stores interact with their customers in unique ways that may not be adopted by the US in a big way yet. Which technologies are the most beneficial to providing the experience and perks that customers are looking for the most? That’s what this session discussed in detail. One interesting takeaway was utilizing proximity (and combining physical with digital advertising) in a better way, as it is one the biggest drivers for customers looking to take advantage of discount offers.
- Retail Disrupted: Navigating the Digital Age: This was another keynote packed with excellent information for retail stores at all levels. One of the major lessons to take away from this keynote was that physical retail stores stand to benefit immensely from embracing digital. Digital influence often meant that sales were five times higher than comparative sales in ecommerce. The power of your company’s brand and the experience your customers have (often as a result of your digital presence) are increasingly the biggest leads to success. Paul Gainer’s statement that “Quality is the best business plan” was an effective summary of what the keynote focused on.
Our team members walked the show and were amazed at the sheer number of technological advancements available to retail stores today. Want to know more about what your customers are looking at within your store? There’s tools for that. Want to offer local discounts to entice nearby potential customers to visit the store? There’s ways to do that.
Offering a personalized experience through the use of technology is definitely at the top of mind for most stores looking to grow and expand in 2016 and beyond. Making sure your stores are easily accessible online and provide the experience customers are looking for is vital to growing in the upcoming years.
4TelecomHelp can help you find ways to save money and allow you to spend that budget on improving your customers’ experience in your store. Contact us today for a free consultation to see just how much you could be saving (and spending elsewhere).
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